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Start by making optimization an ongoing part of your ecommerce business strategy. Think of SEO as a continual process to help you engage with Amazon’s 300 million customers. Generally, the higher you rank, the more selling potential you’ll have. Amazon sales rankĪmazon gives all sellers a rating based on seller performance measurements including account health, reviews, product price, and other factors. The dashboard shows product listings that need improvement and provides recommendations on which product attributes you should provide. The Listing Quality Dashboard is a tool in Seller Central that highlights select product information.

Sponsored Products can help you reach high-intent shoppers who are actively looking for products similar to ones you’ve listed. Ads appear within shopping results pages and on product detail pages.Īmazon will automatically generate and match ads to shopping queries. Sponsored Products are cost-per-click (CPC) ads sellers can use to promote individual product listings in Amazon stores and are available to sellers with a Professional seller account enrolled in Amazon Brand Registry. Explore the rest of this article for details. You can use SEO to improve each of these elements to boost your ranking in Amazon search results.

Programs and features (such as Subscribe & Save, Small & Medium Businesses, and more)įactors that can help determine search results include:.

Movers and Shakers (biggest gainers in sales rank over 24 hours).

Best Sellers (the most popular products based on sales).

While searching for products, customers can use various filters to list search results in a specific order, including: Amazon retrieves relevant results for the word or phrase, and the customer may refine the search to narrow down their search results. Shoppers also have the option to type in general keywords. Online shoppers can use the Amazon search box to find products quickly with a drop-down menu of departments. Shoppers can search for items by typing a term or phrase into the search box located at the top of the homepage. Use conversion rate as a Key Performance Indicator (KPI) for measuring the impact of your SEO efforts. The conversion rate is the percentage of potential buyers that complete a purchase out of the total number of visitors.Īs more visitors buy products, conversion rate grows. Boost conversion rates and sales growthĪ conversion is the result of a buyer taking action.

A few simple steps can improve listings for product search, boost sales, and help shoppers find your brand.Īs an Amazon seller, you can use SEO tactics to: What is Amazon SEO and why does it matter?Īmazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on.

Optimize your Amazon listings in 7 steps.

Improve product visibility by optimizing listings to show up in searches on.

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